SHADES OF LIFE

Sunglass Hut on huge expansion push in M.East

January 2009

Sunglass Hut kicked off a new campaign with a mega-cool catwalk party in Dubai. The ‘Put them on’ campaign is all about transforming appearances and allowing the wearer to express their personality through designer items other than clothes.

The UAE leg of the global campaign was held at The 400, Fairmont Hotel. The campaign positions Sunglass Hut - the Luxottica-owned group - as the destination for fashion eyewear. Sunglass Hut has recently re-branded and the newest store is in Jumeirah Beach Residence, showcasing the new brand look.

Sunglass Hut carries such brands as Versace, Dolce & Gabbana, Prada, Bvlgari, Oakley, RayBan with the latest addition being added to this already impressive portfolio being Tiffany. Azadea is the franchisee of Sunglass Hut in eight countries in the Middle East.

Given that the UAE has sun pretty much 365 days of the year, Sunglass Hut is a crucial place to shop for your designer look.

Sunglass Hut has over than 3000 stores located in the best cities of the world. In 2006, Sunglass Hut decided to grow its number of stores in the Middle East having as a target to reach, by the end of 2009, at least 50 points of sale in the Region. There are 11 at the moment.

Today you can find Sunglass Hut in UAE, Qatar, Bahrain, Oman, Jordan, Lebanon, Egypt, Saud Arabia and Kuwait.

The celebratory invite-only event for the Sunglass Hut, Put Them On, was an invite-only guest list party, including the catwalk show, the event attracted both fashionistas and sunglass aficionados alike, and it was the party to be seen at in the run up to the festive season to position the Sunglass Hut as a leader in fashion eyewear.

Alessandro Maffi, regional manager of Sunglass Hut in Middle East says: “2008 was a year rich with achievement for Sunglass Hut Middle East. We opened 11 stores in the region with our newest worldwide concept store, we ran an impressive marketing campaign in more than seven countries.

“We are launching our new corporate advertising campaign that will be visible in all main cities such as New York, London, LA, Sydney, Hong Kong, with one common motto PUT THEM ON. Sunglass Hut really believes that sunglasses represent not only a functional item but also a fashion accessory that communicates our personality and who we are to everybody that we meet.”

Sunglass Hut sells the newest image-driven assortment of authentic high quality sun products available and works aggressively with key sunglass manufacturers to update their product assortments to keep them up to date and on-trend.

VOGUE

Al Jaber Trading has presented the Vogue Eyewear’s new and exciting Spring/Summer 2009 collection. Inspired by the style accent of the 1960s this highly popular brand offers youthful, glamorous and trendy creations designed for the confident fashion savvy section of society. The Vogue Eyewear Sun collection favours bold and generous sized frames highlighted with glamorous detailing, offering models both for women and men, crafted in acetate and metal.

Vogue Eyewear even has as brand ambassador supermodel Giselle Bundchen.

“Vogue Eyewear is a brand whose collections rank among some of the most awaited ones every season, the world over. It has an adventurous spirit that sees it innovate while blending colour and infusing a sense of play. This is aptly reflected in its new Spring/Summer Sun collection for 2009,” said Ahmed Jaber, Managing Director, Al Jaber Trading.

The new Vogue Spring-Summer 2009 collection is now available at Al Jaber Optical shops across the UAE.

DIOR

Sophisticated and understated – that’s Dior with its new season’s Black Tie and Metal offerings. Sunglasses are one of the longest running trends. They’re always in style but different season have their own trends on sunglasses. Right now it’s all about dark shades. And shades with dark colour on the upper end gradually lighten the colour too. An they’re very firm and masculine. There’s no mistaking the sort of dude who wears them. So check out the fab Dior shades mentioned here.