Time to look the part
For men in this region watches mean as much, if not more, than they do in downtown Geneva. Watches are one of only a few accessories people from all cultures and nationalities can use to demonstrate a level of refinement. This is why we’ve brought you one of the most exclusive brands in the industry – Ebel – and shown you what happens when you combine it with a sunset on a beach and a Porsche Carrera. This watch just oozes “glamour”. It’s a statement on your wrist.
All told – eight Ebel timepieces starred in this shoot, including the Classic Hexagon collection, which was released in September, and the Brasilla watch, which is what Giselle wears.
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The Classic Hexagon series is derived from a design that was first launched in 1977. That year Ebel created the Sport Classic, and this became an iconic watch. The hexagonal monohull case was sculpted in steel and it was eventually just called the “Ebel Classic”. The most striking difference between the new Hexagon versions of this Ebel Classic design is the sizes. The Hexagon watches are 45.5 mm in diameter with a maximum 37 mm dial opening. They’ve also been fitted with more curves together with sapphire crystal dials, which has been treated with anti-reflective treatment on both sides.
The two initial models in the series are driven by automatic movements, each with its own complication - Regulator and GMT respectively. The GMT is for the travelers – the businessmen who need to know what time it is, at all times. The most unusual feature on this model is the hand-applied sub-dial at six o’clock. The regulator is a piece for precision timekeeping. The regulator movement is an integral part of this horological heritage because these clocks were always distinguished by the separation of the three conventional units of time – seconds, minutes and hours – as they are on the Hexagon Regulator.
The 1911 Discovery series also starred in this shoot, as did the 1911 BTR Automatic Perpetual Calendar Chronograph (in 18k pink gold), one version of a watch in a brilliant series for men. The 1911 BTR is a difficult collection to ignore. Some 20 years after introducing their emblematic 1911 collection, which was named after the year the company was founded, Ebel presented a series in 2006 and it was highly contemporary and entirely mechanical.
Defined by their bold aesthetics and sophisticated technical features, the three models are all powered by Ebel
proprietary COSC-certified mechanical movements. All three were developed, assembled and are controlled in Ebel’s workshops in Switzerland and include: the historical Automatic Chronograph (Caliber 137), the new Automatic GMT (Caliber 240) and the Perpetual Chronograph (Caliber 288).
For more information on Ebel timepieces look up www.1911BTR.com, www.1911discovery.com, or www.ebel.com.
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