CORTEFIEL

LOOKS TO NATURE

October 2008

Cortefiel presents its collections for next winter based on the strengths and colours of nature: Water, earth, wood and metal. Cortefiel is Spain’s biggest luxury fashion brand. With a strong emphasis on customer support and meeting customer needs, Cortefiel has set up a strong service structure while also renewing the in-shop clothing lines every two weeks in order stay up-to-date with the latest trends and bring in more colours and innovative designs. With an expansion plan inclusive of the Middle East, Cortefiel has 14 fashion outlets outside Spain including six in Saudi Arabia and one in Dubai.

WOOD. A palette of natural colours spiced up with accents that evoke the warm tones of wood, the colours of its grain and the bark of trees. Untreated, exciting colouring with the flaming, bright effects of its dramatic combustion, mixtures of camel, chestnut browns and burnt oranges.

EARTH. Ecology is experiencing a desire for real change in nature and is a clear influence in today’s collections; colours like herb greens and moss greens transport us to an Amazonian world, enriched with sulphurs and greys.

WATER. A refreshing waterfall of delicate blues suggests a positive and moving expression of the physical; transparent blues full of light combined with natural tones and midnight blues represent the contemporary touch of a translucent palette.

METAL. The centre of the earth, full of metal and FIRE is the perfect combination for a vibrant yet neutral collection featuring the full range of greys combined with red to offer a strong and precise look.

The casual side of Cortefiel is represented in the CTF collections – full of colour and inspired by the equestrian world. Greens, reds, beiges, ochres and navies sweep us into a world in which life occurs in the open air, surrounded by nature – one in which leisure and its enjoyment is present in every one of the garments that make up the collection: rugby shirts, coloured trousers, five-pocket denims, embroidered t-shirts, washed jackets, belts and trainers in distressed leathers complement this sporty, comfortable look.

Urban Behaviour

brings catwalk cool to all

Trendy Canadian brand Urban Behavior has arrived in Dubai with on outlet at Dubai Festival City. The best-selling brand which has been at the forefront of making catwalk trends accessible to the young and fashionable opened its first outlet in the Emirates on the first floor of DFC.

Urban Behaviour is already in Saudi Arabia and it has plans to expand throughout the GCC states.

The store, which is over 900 square metres, offers a complete collection of modish fashion styles in clothes and accessories for men and women between 15 and 35.

The latest concept store from the brand is tailored uniquely to meet the cosmopolitan tastes of Dubai’s multi-cultural and fashion-forward market.

“We are thrilled to be opening a store in Dubai as it is the shopping hub of the Middle East and opens up a really exciting market to us. We pride ourselves on being the brand that brought fashion-forward to the high-street – we keep a watch on the fashion radar so that our customers are never left wanting for the latest trends or cult styles,” said Arif Noor, founder and CEO, Urban Behavior.

At DFC, a contemporary store design spanning over an easy-to-negotiate floor space displays the latest in Summer fashion.

The Urban Behavior Summer 2008 collection is a modern collection which features clothes and accessories and uses the full spectrum of summer colours to paint the various lines. With inspirations ranging from the beach to boardroom, the collections are all suited to the myriad needs of the young, busy and carefree population of a bustling metropolis.

With teams of young, talented designers based in LA and Toronto; Urban Behavior’s vertically integrated structure allows its cutting-edge designs to hit the shop floor sooner than most other brands.

And a system that updates and replenishes stocks almost every other week makes sure that Urban Behavior remains at the vanguard of the mainstream fashion movement.

In the Middle East, Urban Behavior has established a substantial network of outlets between two of the region’s most dynamic markets - United Arab Emirates, Kingdom of Saudi Arabia. Its global expansion plans also include additional outlets in these territories as well as the GCC states.